Direct Booking Strategies to Grow Your Short-Term Rental Business

The days of relying solely on Airbnb are over. Direct bookings give short-term rental hosts and boutique operators more control, higher profit margins, and better guest relationships. This hub shows you how to make the shift—from website setup to marketing campaigns and tech stack upgrades—without losing visibility or bookings.

Whether you're just getting started or trying to scale, these resources help you reduce your dependence on OTAs and build a stronger, more sustainable rental brand.

What You’ll Learn

How to design a website that drives direct bookings.

Which booking engines, CRMs, and email tools support short-term rental success.

How to use SEO, email, and loyalty campaigns to attract return guests.

How to communicate your value versus OTAs to win guest trust.

Curated Reading List

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What Makes a Great STR Direct Booking Website?

Design principles, UX tips, and copy that converts.

How to Choose the Right Booking Engine for your STR Website

A guide to top tools like Lodgify, Hostaway, and Uplisting

Email & Loyalty Marketing for Short-Term Rentals

Build guest relationships that keep them coming back